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#1 A Hook Point is a piece of copy, an insight from statistics or a professional's point of view, a philosophy, or a person's thought that can help you get people interested in your content or business. It helps you generate new leads, launch products successfully, generate social followers at scale, and drive massive revenue growth.
#2 Hooks are an important...
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Get the Summary of John E. Sarno's The Mindbody Prescription in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: Musculoskeletal pain disorders have reached epidemic proportions in the United States, with most doctors failing to recognize their underlying cause. In this acclaimed volume, Dr. Sarno reveals how many painful conditions- including most neck and back pain, migraine, repetitive stress injuries,...
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Get the Summary of Thomas Piketty's “A Brief History of Equality” in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: It is easy to be pessimistic about inequality. We know it has increased dramatically in many parts of the world over the past two generations. No one has done more to reveal the problem than Thomas Piketty. Now, in this surprising and powerful new work, Piketty reminds us that the...
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Get the Summary of Michael Easter's Scarcity Brain in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food,...
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#1 The Fort Lauderdale Police Department has received 38 murders so far this year, which is a record-breaking number. The most ever was 52 in 1981.
#2 The police department has a rotation system for assigning cases to lead detectives. This time, partners Russo and Allen were up to handle the case from start to finish. If it wasn't solved by the group effort in the next...
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#1 When I opened my private practice as a psychologist, I was deluded about what I would be doing. I was expecting to cure my patients, but instead I had to learn how to be flexible as new information trickled in weekly.
#2 It's difficult to treat a patient who isn't psychologically oriented. Laura just wanted her herpes cured and, in her mind, therapy was a means to...
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Book Preview: #1 Wang Zhao was a Chinese monk who, in the first spring of the twentieth century, delivered a document that would change the Chinese-speaking world forever. He had been hiding out in Japan for the past two years, carrying a hefty bounty on his head. His desire to go home eclipsed his fear of capture.
#2 The Chinese language seemed to be a major impediment to China's...
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#1 The first transactions were for credit rather than barter. The Mesopotamians charged interest on loans before they discovered how to put wheels on carts. Interest is much older than coined money, which only originated in the eighth century BC.
#2 The Ancient Near East was home to many loan transactions, and interest was generally paid in the same commodity as the...
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#1 There are not many great humor writers in the world. It is one of the most difficult and challenging of all the literary crafts. To write humor that is funny, you must first find a good joke, then re-tell it in your own words.
#2 To write humor, you must first understand what makes people laugh. There are many theories as to why people laugh, and they all provide...
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Get the Summary of Ethan M. Rasiel's The McKinsey Way in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae.
When Fortune 100 corporations are stymied, it's the...
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#1 I lived in Jerusalem for several months in the early 1990s, doing research in the private libraries of some of the city's oldest families. I found a worldly man with a broad education who was deeply interested in comparative religion.
#2 Yusuf Diya was an Ottoman government official who spent much of his career training to be a diplomat. He was also elected as the...
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Get the Summary of Warren Berger's ‘The Book of Beautiful Questions’ in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right...
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Get the Summary of Leonard Mlodinow's “Subliminal” in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Leonard Mlodinow, the best-selling author of “The Drunkard's Walk” and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships...
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#1 Product-market fit is the process of determining if a product is well-suited for its market. It is one of the most important Lean Startup principles, and this playbook will teach you how to achieve it.
#2 Product-market fit is when your product creates significant customer value. It is achieved when your product meets real customer needs and does so in a way that...
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#1 The first role model your child has is you. You will be a major influence on your child, and they will look to you for guidance. In this section, I'll be looking at how the past can affect the present when it comes to your relationship with your child.
#2 If you are a parent, you can unpack and become familiar with your childhood, examine what happened to you, how you felt about...
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Get the Summary of Nina Burleigh's Mirage in 20 minutes. Please note: This is a summary & not the original book. "Mirage" by Nina Burleigh recounts Napoleon Bonaparte's secretive 1798 expedition to Egypt, involving a fleet of 300 ships, 34,000 troops, 16,000 sailors, and 151 scholars and artists. The mission aimed to undermine British trade routes and expand French influence. The scholars, including prominent figures like Gaspard Monge and Claude-Louis...
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Get the Summary of Jack Weatherford's Genghis Khan and the Making of the Modern World in the World in 20 minutes. Please note: This is a summary & not the original book.
Original book introduction: The Mongol army led by Genghis Khan subjugated more lands and people in twenty-five years than the Romans did in four hundred. In nearly every country the Mongols conquered, they brought an unprecedented rise in cultural communication, expanded trade,...
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#1 The 80/20 Rule is simple: plan and monitor your training according to it, and you will run better than you ever have. However, it can be difficult to run easy, which is why you must embrace the mostly-slow approach.
#2 The average person naturally transitions from walking to running at a pace of roughly thirteen minutes per mile. If you start off at a slow walk and gradually increase...
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Get the Summary of Joel Kotkin's The Coming of Neo-Feudalism in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Following a remarkable epoch of greater dispersion of wealth and opportunity, we are inexorably returning towards a more feudal era marked by greater concentration of wealth and property, reduced upward mobility, demographic stagnation, and increased dogmatism. If the last seventy years saw...
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Book Preview: #1 Everyone has a role model, someone who pointed the way at a critical moment in their lives. These children were my role models. They obviously knew something I didn't and I was determined to figure it out.
#2 The debate over whether intelligence is fixed or not has been going on for centuries. Today, most experts agree that it's not fixed, and that people can change...
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